Peterbilt Announces Allstate Peterbilt Group as Dealer Group of the Year

Peterbilt Motors Company yesterday announced Allstate Peterbilt Group as the 2021 North American Dealer of the Year at their annual Dealer Meeting, which was held in Phoenix, Arizona. Dealer of the Year is the most prestigious award given at the annual awards ceremony and is bestowed upon the dealer group that best represents Peterbilt’s commitment to excellence and the never-ending pursuit of driving customer uptime.

“It’s my pleasure to present Allstate Peterbilt Group the 2021 North American Dealer Group of the Year award and recognize them for their 50 years of excellence. Since joining the Peterbilt family in 1971 with a single location in South St. Paul, Minnesota, Allstate Peterbilt Group has grown to 23 locations across five states. Their commitment to provide their customers the very best experience represents the level of class Peterbilt customers have come to expect,” said Jason Skoog, PACCAR Vice President and Peterbilt General Manager.

In addition to the 2021 Dealer Group of the Year award, Allstate Peterbilt Group also received the 2021 PACCAR MX Engine Dealer Group of the Year award, which honors the dealer organization that provides exceptional sales effort, strong aftermarket support and has engrained the MX Engine into their culture and organization’s structure. This is the third consecutive year they have taken home this award. Eleven Allstate locations earned Platinum Oval awards, which are given to elite Peterbilt dealership locations that have demonstrated outstanding performance, and 15 of their locations earned Platinum Service Center recognition due to their dedication and commitment to customer uptime

“What we have accomplished over the last 50 years has exceeded my wildest expectations and it’s a direct reflection of the amazing group of individuals at Allstate Peterbilt Group that strive every day to provide our customers the highest level of excellence. I’m honored to accept the 2021 Dealer Group of the Year award on their behalf and look forward to what’s to come in the future,” said Don Larson, owner and dealer principal of Allstate Peterbilt Group.

This is Allstate Peterbilt Group’s 3rd Dealer Group of the Year award, receiving the prestigious honor in 2017 and 2012. Allstate Peterbilt Group had a 2021 to remember, with strong increases in retail market share in both the Class 8 and Medium Duty segments. Their focus on after sales saw double digit growth in both parts and service retail sales. They also expanded their service capacity with the opening of a new parts and service location and added to their fleet of 35 mobile service vehicles to further expand market coverage and increase uptime for their customers.

“We are very proud of the growth Allstate Peterbilt Group experienced in 2021, and we expect to continue gaining market share in the years to come with the strong lineup of trucks Peterbilt has on the road today,” said Jeff Vanthournout, president of Allstate Peterbilt Group.