June 6, 2022

Here For You: Bruce Croker Purposeful Innovation

Peterbilt is an iconic brand, it's been built through offering legendary products since 1939. Our brand value is built upon delivering best-in-class products and delivering world-class service. Peterbilt service and customer care have never been stronger in our 80-year history. The Peterbilt Network and their technicians are second to none and they continue to invest at record levels to ensure that they're the best in the industry when it comes to service. The dealer's investment is backed up by Peterbilt’s investment, introducing a suite of customer-centered up time solutions. There are three pillars that deliver the best service experience in the industry.

Number one, first and foremost our goal as always is to produce the most reliable highest uptime lowest total cost of ownership truck.

Second, should your truck need service we're here for you. Our dealers are constantly expanding hours, improving their training, adding techs and improving their part availability. We're at record levels today, but it can always be better. Over a third of our dealers are now Platinum Certified. Our factory support personnel are also increasing to make sure that we're driving up time every day. In the last five years Peterbilt has made massive investments in both processes and technologies to drive up time. SmartLINQ Remote Diagnostics, Over the Air Updates, the PACCAR Solutions Portal, RapidCheck expedited triage and PACCAR Solutions Service Management, among others. In addition, The Peterbilt TruckCare call center is available 24 hours a day 7 days a week 365 days a year. Through this service at 1-800-4-Peterbilt, you can call and request roadside assistance, mobile service, and even help you find parts for your Peterbilt.

The third pillar I'd like to talk about are the tremendous relationships that we build with our customers. This is a customer relationship business and one of the legacies of being the class of the industry for the last 80 years is those relationships run very deep for us. Peterbilt customers our customers for life. We work very hard to keep it that way. Our entire operation from our dealers to our engineers to our service staff and to our investments in technology and quality are driving up time every day. Peterbilt is successful because our customers are successful. We are very customer focused not only in the breadth of the products that we offer, but also in the exceptional service that you should expect from us.  

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